Caramel Comfort has been designed to appeal to a broad age range and carries on Southern Comfort’s heritage as the leader in the flavored spirit category. It can be served in a variety of ways including mixed with Sprite for a refreshing, simple cocktail and meets consumer demand for great tasting flavors that are unique.

“Caramel Comfort presents an opportunity to strengthen the Southern Comfort franchise by delivering on a decadent and great tasting flavor experience,” said Jennifer Powell, Southern Comfort US Brand Director. “Caramel is a versatile and emerging flavor which appeals to both men and women. This new flavor entry can be used in cocktails, as a stand-alone chilled shot or even in dessert drinks.”